1. Quality product development and execution at the point of sale

We are agile to develop new quality food products, with our own brands aimed at Hispanic American consumers, as well as crossover foods for all nationalities. We seek excellence in the execution of the point of sale for the benefit of our brands and the brands we represent.

2. Increase

We seek to maintain double-digit growth annually, developing our brands and the brands of our strategic partners. Focused on increase the “drop size” and coverage of current products, new lines, new nationalities, new distribution channels and new territories.

3. Efficiency

We foster a culture of permanent search for efficiency and productivity, fostering an agile and simple environment. We bet on digitization, smart use of data, information systems and the establishment of key indicators for continuous improvement of processes and teamwork.

4. Our team and our stakeholders (360 Development)

We trust and bet on the talent of our team as a pillar for the fulfillment of the objectives. We care about your personal and professional development. We want to keep and attract the best and most diverse talent to our organization. We want to strengthen long-term relationships of trust with our collaborators, suppliers, consumers, related communities and investors. We are responsible with the care of the environment.